Once you have performed your analysis, it is time to present it! There are many ways to present qualitative data, from the traditional ways (e.g. writing a report), to more creative (e.g. artistic performances). This post will only cover a few of them.
General tips
When presenting your qualitative study, you should describe and justify your methods, from sampling to data collection and analysis. You may want to consider validity criteria, depending on your topic. When presenting your results, it is usually a good idea to interweave participants' quotes with the your observations, so that participants' and researchers' voices can be balanced.
Traditional or realist tales
Traditional or realist tales aim to foreground the voices of participants, as participants are seen to have "experiential authority."
Confessional tales
Confessional tales are highly personalised tales that foreground the voice and concerns of the researcher. They take a reflexive stance and reveal the research process itself.
Autoethnography
In an autoethnography, researchers tell stories about their own experiences, aiming to relate their personal experiences to cultural experiences.
Artistic methods
There are many artistic methods that have been used to represent qualitative data. These include, but are not limited to, poetic representations, ethnodrama, ethnographic nonfiction, and musical performance.
References
Sparkes, AC & Smith, B 2013, Qualitative Research Methods in Sport, Exercise and Health: From Process to Product, Taylor & Francis Ltd, London.
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